BBA - Specialization |
|||
|---|---|---|---|
Specialization |
Eligibility |
Fees |
Explore |
| Marketing | 50% in 10+2 |
INR 13.92 Lakh |
|
| Entrepreneurship | 50% in 10+2 |
INR 13.92 Lakh |
|
| Digital Media & Advertising | 50% in 10+2 |
INR 13.92 Lakh |
|
| Finance & Accounts | 50% in 10+2 |
INR 13.92 Lakh |
|
MBA - Specialization |
|||
|---|---|---|---|
Specialization |
Eligibility |
Fees |
Explore |
| Design Management & Strategic Thinking | 50% in Graduation |
INR 11 Lakh |
|
| Finance | 50% in Graduation |
INR 11 Lakh |
|
| Marketing | 50% in Graduation |
INR 11 Lakh |
|
| Entrepreneurship | 50% in Graduation |
INR 11 Lakh |
|
| Business Analytics | 50% in Graduation |
INR 11 Lakh |
|
B.Des - Specialization |
|||
|---|---|---|---|
Specialization |
Eligibility |
Fees |
Explore |
| Fashion Communication & Styling | 50% in 10+2 | INR 6.7 Lakh |
|
| Strategic Design Management | 50% in 10+2 |
INR 6.7 Lakh |
|
| Fashion Luxury & Lifestyle Design | 50% in 10+2 |
INR 6.7 Lakh |
|
| 3D Animation & Vfx | 50% in 10+2 |
INR 6.7 Lakh |
|
| Product Design | 50% in 10+2 |
INR 6.7 Lakh |
|
| Interior Design | 50% in 10+2 |
INR 6.7 Lakh |
|
| Fashion Designer | 50% in 10+2 |
INR 6.7 Lakh |
|
A: The fee is easier to justify when the chosen specialisation leads to a relevant role and the applicant uses projects, employer interaction and career support actively. Heavy borrowing for an unrelated role weakens the value.
A: Admission remains accessible because the university considers academics, entrance performance and an interview together. A clear course choice and interview readiness can strengthen a profile.
A: There is no single answer across this multidisciplinary university. Business, technology and design lead to different industries, so scope depends on the selected specialisation and portfolio or skill depth.
A: Both are core identities, but the learning format differs. Design relies more on studios and portfolios, while management depends more on business projects, internships and employer-facing preparation.
A: The technology route includes artificial intelligence and machine learning along with computer science. Career readiness will depend on coding ability, laboratory work, projects and interview performance.
A: The process is selective but not based on one exam alone. Academic records, accepted entrance scores, documents and the university interview all contribute to the final decision.
A: Yes. The university accepts several management entrance exams, so CAT is not the only route. The remaining academic and interview stages still apply.
A: Hostel options are available both on and off campus. Outstation families should compare accommodation, daily commute and total living cost before confirming admission.
A: Campus life is urban and professionally oriented rather than spread across a large residential estate. Studios, labs, lounges, exhibit spaces and project areas shape the daily experience.
A: The location can support access to business, media, finance, design and technology networks. Actual internships still depend on the school, available openings and the applicant’s portfolio or profile.
A: No. A design portfolio, a technology skill set and a management profile enter different recruiter pools. University-wide salary figures should not be treated as identical course outcomes.
A: Business analytics, finance, marketing, entrepreneurship and digital strategy serve different goals. The practical choice is the one supported by prior interest, project ability and target roles.
A: The business course mix includes entrepreneurship, and listed alumni outcomes include founders. The route suits profiles ready to build projects, networks and market understanding rather than rely only on placements.
A: Sports achievement is one of the stated scholarship categories. Selection depends on documented performance and the university’s applicable scholarship conditions.
A: Yes. The university is recognised by the UGC and is an AIU member, supporting degree credibility for employment and further study.
A: ATLAS suits applicants wanting a broader mix of business, design and technology in an urban Mumbai setting. ITM is more directly management-focused and has a longer published MBA placement track.
A: No. It follows an urban campus model and offers both on-campus and off-campus hostel arrangements. Those wanting a large residential estate may prefer another format.
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This guide has been researched and compiled by the BoostMyTalent Research Team. Our team includes education experts and data analysts who review official college disclosures and public data to ensure accuracy for students and parents. Learn more about our Methodology & Data Sources.